Selecting your Perfect Diamond Engagement Ring

The economy is still taking center stage and there has been a fundamental shift in this country.   At least by my estimation; as I am a student of people, its been interesting to watch the shift in this country.  No longer is it en vogue to say ‘if you have to ask the price, you can’t afford it.’   Its chic to save, to find a bargain and obtain quality for the money spent.

Americans, have always been savvy consumers; we tend to do our research, price compare and know what our hard earned dollars are buying.   In the current economic condition of this country we’re all a bit more price conscious.   This is extraordinarily true with any big ticket purchase and I would argue even more so for an engagement ring, anniversary band, or other piece of fine jewelry.

Most people find the world of fine jewelry a bit daunting.   The vision for Alexa Rose was to create a different kind of jewelry shopping experience.  We strive to ensure our customers are well educated and understand their purchase.   We recommendation for anyone who is contemplating an engagement ring purchase to start out with some price comparisons;  look at different styles and quality of items presented.

Check the 4 C’s of the diamond and check the metal selection; be a bit discriminating.  Jewelry like clothing -  quality does matter and price does not always determine quality.  Quality is especially important with diamonds.  A diamond’s grade or its pedigree will affect the price and its future trade in value; be certain that you understand each one of the components and how it will affect your final price.

We recommend that you try to obtain a diamond with an ideal cut or excellent cut.   It is in our humble opinion, the most important of the 4 C’s as if a diamond is too swallow or too deep the light as it enters will either be trapped or will escape too quickly causing your diamond to be lackluster or dull in appearance.    For example, you could have a F color, VVS1 clarity diamond with a poor cut and have it  be less than spectacular.   So, be certain that  you take some time to research the 4 C’s – its usually a good idea to have a rough understanding how each of these items affect your overall price.    When you are finally shopping for a loose diamond; take your time, ask questions and make sure you are comfortable with the final decision.

Now, how does metal affect your final price?  Is it 14K, 18K gold or platinum?    Remember, the metal is almost as important as the diamond quality and will affect the final price of your diamond engagement ring.    Be sure you’re aware of those trade offs, i.e. Platinum is probably the most durable of all of the metals and will last a lifetime (75 years) vs.  gold may become brittle after about 15-20 years (18KW) this will be determined by how the ring was worn more than anything else.   Gold while a durable material is a softer metal than Platinum.

Style # YJS6501

So, now we have the basics of engagement rings, now let’s chat a moment about style.  Engagement rings like all items come in different shapes, sizes and styles.  One of the most difficult questions to answer is  – ‘Is this in style?’   I firmly believe that this should be the last item to consider – I personally believe that you need to select a ring mounting that best suits your personality and (potentially) the personality of your relationship.    Our experience, brides tend to gravitate towards, ‘the ring,’ at least the style of the ring.  We then craft the ring around the diamond and also order it in the correct finger size.

You may also want to consider recycling a family diamond, the half pair of diamond stud earrings you’re hanging on too or the diamond pendant that you never wear.   You’ll be amazed at how wonderful your diamond will look in a new setting.   Remember you can use men’s jewelry too! I’ve heard stories about tie tacks, cuff links and gentleman’s rings where the diamond has been unset and re-set into an engagement ring and look absolutely amazing.

Finding and Affording Your Perfect Diamond Engagement Ring

It’s a time honored tradition – buying an engagement ring.   Many come to us bewildered by all the choices.   It is for this reason, we recommnend doing your homework – this will save  you time and money in the long run.  Below are a few tips to keep in mind while you’re shopping and what you can expect from us at Alexa Rose Fine Jewelry.   

One – Get to know your perfect diamond.

Before you go shopping for your diamond engagement ring be certain to have done some research.  Begin by researching the 4 C’s (Cut, Clarity, Color and Carat) and start to understand how this will affect the final price.  This will help you to develop your budget for your diamond engagement ring. 

Each one of the 4 C’s lends something special to your diamond for your engagement ring be certain to have a basic understanding before beginning your search.  When you’re sitting with your sales consultant, remember, ask questions and have them clarify anything you do not completely understand. 

If shopping for other pieces of fine jewelry, you can still loosely apply the 4 C’s, ask your sales consultant about the quality of the diamonds, the total carat weight and if it’s a large pendant, see if there is a smaller size available.  

As for your experience with us – We’ll gladly answer any question you have about diamond quality and/or construction of a piece of jewelry. 

Two – Don’t be afraid to shop around and compare prices. 

We shop around for the best prices on computers, televisions and cars why not diamonds?  My belief (to a certain degree) is that diamonds have their own mystique that has been branded over the years with DeBeers, Cartier and Tiffany.  Also, just very much like your attorney or your physician this relationship is usually based on a referral.    While this system is great sometimes, you may not jive with the person with whom you’ve been referred.   So, this is another great reason to shop and compare prices.  This gives you an opportunity to discuss with other sales consultants and find what best for you.  In the end make sure you’re dealing with a reputable company, the last thing you would want is to have the person from whom you’re purchased your engagement ring to up and disappear.   Even if you have to pay a little more,  in the long run its usually worth it. 

Three – Time to Upgrade?

During down turns in the market, larger diamonds (those defined as 2.0ct or greater) usually experience higher levels of inventory.  As a result the larger stones typically drop in price, so if you’ve been waiting to upgrade; this could be the best time for you to upgrade and receive a great price.  

Four –  Deal with a reputable company.

I mentioned this earlier but, double check the firm with the BBB, etc.  Ensure that they’re a  reputable company.  Just like your mechanic, you need to be certain that you’re dealing with someone who has a good track record and who is honest.  Check with the Jewelers Board of Trade as this firm rates jewelers according to several different factors.   Also, checking with the local BBB is another great way to check on a business and its reputation. 

Be certain to also check the company’s return, exchange policy and upgrade policy, this could affect you later so be certain that you have a complete understanding before you buy. 

Five – Look for jewelers who extend credit or offer payment terms. 

This dove tails with item four.  Most reputable jewelers will have financing options available for customers.  In today’s market, some jewelers are starting to offer layaway options for clients as well.  

Six – Sustainable diamonds!

Grandma's Ring

Do you have a ring that was bequeathed to your or a tie tack, pair of earrings or even a pendant?  Consider using that stone for your diamond engagement ring.  You’ll be amazed at the new life a diamond will take on when placed in a new setting.  This will save you thousands and potentially allow you to purchase a more expensive diamond mount that you had originally planned.  

Seven – A final word – the 4 C’s

We’ll close this as we began.  We routinely are asked about the 4 C’s (Cut, Clarity, Color and Carat) and what one can successfully sacrifice in the interest of their budget.  This truly is a personal preference, let your sales consultant know your budget.  Do not be shy about it as they should be able to provide you with enough choices for you to make an informed decision.   In short, let your eye and your pocket book be your guide. 

An engagement ring is one of the single largest purchases that most couples will ever make – Alexa Rose Fine Jewels is here to help you, however, if you’re not in our area  we would like to be certain that you’re able to make an informed, smart and quality purchase.   We invite you to visit our showroom in North Scottsdale for your engagement ring consultation.   We look forward to working with you, please feel free to call us at 480.656.0652 or email us at sales@alexarosejewelry.com

An Engagement Ring that gives back…..

We all love when we have an opportunity to give back to our communities or to others. 

Wouldn’t it be nice to know when purchasing an diamond engagement ring that part of the proceeds were actually being donated to charitable organization?  Now, you can!  Alexa Rose Fine Jewels is a proud corporate partner with the Phoenix Children’s Hospital and upon request we will donate a portion of the sale of your fine jewelry purchase to the hospital. 

We believe in giving back as we are a family owned and operated business.  We know the importance of family and community.  We have been blessed with 2 beautiful and healthy children.  However, we have had the opportunity through minor childhood illnesses to experience,  the kind and giving nature of the Phoenix Children’s Hospital.  It is for this reason, that we are giving back to the Phoenix Children’s Hospital. 

So, now when you’re searching for the perfect engagement ring, earrings or diamond necklace not only will you be certain of getting a great deal but you’ll also have the warm fuzzy feeling knowing that you are indeed giving back to your community and to a sick child.   So, let us help you create a lasting memory with your fine jewelry purchase and allow us to help give back to our community. 

For further questions, please contact us at 480.656.0652 or visit us on line at alexarosejewelry.com 

 

 

 

Diamond Stud Earrings, not just for ladies! Men’s diamond studs gain ground!

Diamond Stud Earrings

Men’s diamond stud earrings, I know this sounds a bit off the wall but, stop and think about it for a moment.  A diamond stud earring (the classic diamond stud earring) is perfect for a man, woman or child.    Recently, I was enjoying dinner with friends and as it often does, the topic of my industry came up.

One of the gentleman at the table wanted to know if men purchased jewelry for themselves.    The short answer, Yes.  However, the majority of men are selecting gifts for their wives, girlfriends and their daughters.    Yet, from time to time we do have men who come in looking for a ring or specifically,  diamond stud earrings for themselves.

Well, needless to say, most of the men around the table were not completely shocked but were a bit surprised by it.   Which lead to the next question, do you have to purchase a whole pair of earrings?  In short, No.  For diamond stud earrings, we would just make up a 1/2 pair for a client.  We would not split up a matching set but it is possible to purchase a 1/2 pair of earrings.

So gentlemen,  diamond stud earrings are not just for the ladies.  We can create a diamond stud earring just for you.  You can have the fun of selecting the perfect diamond for your earring in our boutique while sipping coffee and even watching a sporting event.   Remember, diamond stud earrings can be worn by anyone, man, woman or child – I’m sure if you wanted, you could fashion a pair of earrings for your dog.

The most important factor if you’re purchasing a pair of diamond stud earrings is to ensure a  matching set.   Most jewelers will do this for you but, remember if you want something specific don’t be afraid to ask for it.   They can have a pair made for you.  There may be additional costs involved but again, ask the questions and weigh out your options.  It might be the best decision for you.   But be aware of the costs associated with going this route because the  quality of diamonds that you select (certified vs. un-certified, G or better color, VS1, etc.) will have an affect on the price and there may be setting fees.

Remember, with us (Alexa Rose Fine Jewels), we’re flexible, we understand that your jewelry purchase is about your personal style not what we think your style should be;  stop in today and visit with us to experience the Alexa Rose difference.

Your Bridal Jewelry……

You’ve been working for months on selecting the perfect venue, the flowers, the caterer, the music and yes even the perfect set of wedding bands and your wedding day is suddenly upon you.   Do you feel ready?  Or are you suddenly remembering some of those little things that had slipped your mind?  Well, you’ll be happy to know that if you’re like most of us; you’ll suddenly remember a flood of items right before the wedding!  Unfortunately, they usually pertain to either your jewelry or shoes or both.  

 Hopefully, what I am about to type here will be of assistance or at least make you feel better.   I was reading an article recently that described which items are most often purchased at the last minute – would you like to guess what topped the list?  It was (drum-roll, please) the little black clutch, followed by earrings and necklacesfor a special occasion.  I found this fascinating,  as most of us, plan our outfits to the office, the gym and even weekend wandering down to the T, including the jewelryso, why do we so often forget it for special occasions?  Well, we all know the answer, it’s so very simple; we’re consumed with all of the other details that our thought process becomes this will get done during this outing or that outing but somehow it always manages to get pushed to the 11th hour.  At least, it does for me?  I can not tell you how many times, I have rushed out to find the perfect little bag or the perfect earrings or pendant. 

While, I have not been married, I have several friends who have been brides and each one of them shared with me that they felt their jewelryfor their ceremony was rushed and more of an impulse buy rather than something thought out and even tried ahead of time.    After speaking to my friends, I asked the question, what if you could have tried on your bridal jewelry ahead of the ceremony; would it have made a difference? 

A resounding, YES was my answer!  So, with the input of quite a few of my friends; we’ve added this service to assist our brides.  In short, this is how it works,  you come in to our boutique and look through the wide variety of styles we have available.  You select up to 7 different pieces, let us know the date of your next fitting, its location and we’ll meet you there so you can see which items will look best with your gown.  Once you’ve made your selection; we’ll make arrangements for payment or need to rethink your look, we can do that as well.  Best of all, you have flexibility in styling, selection and as we’re wholesale to the public, we can assure you’re getting the best possible price.  So, regardless of your desired look, we can help you ensure your perfect day has the perfect bridal jewelry as well. 

Check out some of the different options available.  If you don’t find what your searching for on our website, give us a call at 480.656.0652.  I’m certain we can help you create the perfect look for your wedding day.

Good ideas for Engagement Rings….

In today’s age of technological advances and information sharing its amazing what you can find at your finger tips.  One can find out what the average temperature is in the most remote areas of the planet as well as find out what the restaurant down the street has on its menu.  With this amount of information freely available its no wonder we have our clients coming to us very well educated as far as their desires and preferences in engagement rings, wedding bands and certified diamonds.   

We love working with people and helping them sort through the minutia to find the engagemet ring of their dreams.  We pride ourselves on being a non-traditional retailer.  We don’t have the fancy showroom in a major mall or large neo-signs announcing to the world,  here we are!  We’re tucked away in an office park in North Scottsdale, where we are able to offer a personalized, consultative approach to purchasing jewelry.  We realize that this is a bit off of the beaten track but, it offers a number of benefits, one, we semi-private so you don’t have to worry about someone distracting us or averting our attention; this is why we prefer to work via apopintments, two, we’re discreet so if you’re looking to shock and awe someone, we’ve got the styles to assist you, whether its a Pandora bracelet, earrings or necklace, we’ve got the perfect gift for you,  three, we’re direct importers so our prices are competitive and lastly, we’ve got all the latest styles and if we don’t have exactly what you desire, then we’ll create it for you. 

So, if you’re  searching for the non-retail experience, give us a try, we’re not your typical jewelry store.    Visit us at www.alexarosejewelry.com or phone us today at 480-656-0652.

Engagement Rings; does it always have to be a diamond?

Engagement rings come in all shapes, sizes and styles.   An engagement ring is so much more than a piece of jewelry; it is a material symbol of love.  While most individuals prefer to purchase a diamond engagement ringthis is not an absolute.    if  you ask some, they will tell you that it is because of DeBeers and their savvy marketing campaigns that we purchase diamond engagement rings.   While there is some truth to that statement, I think that the item that is more worth noting is tradition.  It became tradition prior to the 50′s and the DeBeers marketing campaign.   The tradition was started or popularized by Maximilian I upon his gift to Mary of Burgundy a diamond ringas an engagement gift.    Through the centuries we have had a number of different items be en vogue as an engagement ring.  

Today, more than ever people are looking for cost effective ways of purchasing a diamond engagement ring.    While the diamond engagement ringis still the most popular.  We have seen a trend with individuals opting for moissanite, CZ’s and other gemstones as an engagement ring.  These different strategies allows them to get the bridal mounting of their dreams with out breaking the bank.    

Below,  I have listed those gemstones that I believe to be the most appropriate runners up to a diamond for an engagement ring.   These are merely my suggestions and there are a whole multitude of other choices out there.   Once again, an engagement ring is so much more than a piece of jewelry, it is a material symbol of love and fidelity. 

Amethysts are the gemstones of peace.  It reminds you to take it one day at a time and live life to the fullest.  This is great message for all not just those looking to get engaged.

Aquamarines are the gemstones that promotes a long and happy marriage.   

Emeralds symbolize love, rebirth and a new life.   You’re starting your new life together.    This can also apply to those that are starting a family (new mother) or if your girlfriend is starting a new career path or other endeavor. 

Garnets are the gemstones that represent a long lasting love letting your love know that she is the one and only for you.   

As mentioned, these are merely my suggestions and there are others out there that might fit your unique relationship with your significant other.  Most individuals appreciate the sentiment more than the money spent.    While we may direct importers of diamonds and diamond jewelry, we also have contacts that supply fabulous color gemstones.  We would be more than happy to assist you in finding your perfect gemstone engagement ring or diamond engagement ring.   Please email any questions or concerns to us at  sales@alexarosejewelry.com

Diamond Myths vs. Facts

The Premier Mine

It’s always fun to look at myths, urban legends and then uncover the truth behind it all.  I still think my favorite is the one with cell phones and pumping gas.   I watched Mythbusters and now feel a lot better that if I am chatting on the phone while pumping gas that I won’t blow myself up.  In fact, on this program they were trying to blow up all kinds of things.  It was definitely a different kind of  program but interesting. 

Well, in the world of diamonds and diamond jewelry their is quite a bit of confusion as to what is truth and what is myth.   Diamond’s have captured our imagination through film, poetry and song.  Each lending something wonderful to the mystique of diamond lore.   So for today’s post I thought it might be fun to explore some fun trivia pieces. 

So, did you know…

The world’s largest diamond was found in the Premier Diamond mine near Johannesburg, South Africa.   Actually both of the world’s 2 largest diamonds came from this diamond mine.  The Cullinan Diamond aka the Great Star of Africa,  which weighs a whopping 530.2 carats or 106.40 grams and then the Golden Jubilee Diamond which weighs in at  modest 545.37 carats or 109.13 grams.  Today, both of these diamonds form part of the British Crown Jewels and Thai Crown Jewels. 

The all time high price for a piece of diamond jewelry was in 1995 for 16.5 million dollars sold by Sotheby’s in Geneva.   To you a little perspective, most diamonds sold in the U.S. for engagement rings cost around $3,000.   

The most popular diamond cut is a round brilliant.   This cut is both mathematically and empirically perfect.  We have our computer age to thank for this modern marvel.   

Historical Diamond Cuts

The oldest diamond cut is the point cut and this dates to around the 14th century.  

Diamonds are roughly 3.4 billion years old! 

Diamonds were thought to have special powers.  Yup, in ancient times, they believed that the wearer would receive strength, invincibility and courage. 

Diamonds can be scratched but only by another diamond.

Diamonds do break so, choosing to hit them with a hammer or any other implement is not a good idea.

Diamonds do not like to work out, remember they are old ladies. 

Now, you know a little more about the diamond the sits in your diamond engagement ring, hopefully this was a bit informative and fun for you.   If you’d like more information regarding diamonds or engagement rings, do not hesitate to contact us (480-656-0652).

Diamonds, Engagement Rings and Social Responsibility

Today’s post begins the discussion on Alexa Rose Fine Jewels and our belief in service.   By now you should have a sense of who Alexa Rose Fine Jewels is as an organization and potentially about us, her staff.   We believe in the golden rule and how it affects others, it is for this reason we are involved in a number of charitable organizations  and prefer to volunteer time rather than diamond jewelry. 

The word service has gotten a rather dismal reputation of late.   To be of service to another seems to have a negative connotation when actually it is the service industry that truly was the basis for this great country of ours.  

Service is one of the founding priniples for Alexa Rose Fine Jewels.  We believe in being of service to our clients, helping someone create a special memory whether you’re getting engaged, married, celebrating an anniversary or a special birthday we will gladly assist you in finding the  perfect diamond engagement ring, a fabulous pendant or a diamond anniversary band.   

We pride ourselves on not being the typical jewelry store.  Our certified diamonds  are direct from the source and best of the mine is part of a social uplifting program within the community it resides.  It’s not only providing jobs for economic stimulus but also donating time and resources to ensure a whole community.   Visit our website to learn more about Alexa Rose Fine Jewels and our certified diamonds.

Shoppping for your Engagement Ring

Let’s face it, when we go shopping no one likes to feel as if they have overspent for an item or god forbid been taken.     Regardless of economic conditions this aspect to shopping for goods and services remains constant.    We all want to ensure that we are receiving value for the money we are spending.  We prefer products that are priced fairly while ensuring quality, service and selection.  This is the concept behind Alexa Rose Fine Jewels; we believe in fair pricing, a wide selection, personalized service and, of course, quality should be at the center of a customer’s experience. 

As direct importers of certified diamonds and fine jewelry, we are in a unique position to offer you fine jewelry with an extensive selection of products, all at reasonable prices plus true personalized service.   We get to know you, our client and understand your preferences.  

When it comes to our diamond engagement ring  selection, we pride ourselves in exceptional styling, unique designs and all at great prices.   We’ll even help you create your own diamond engagement ring; whether its a custom design or taking two styles and merging them into one fabulous ring.   Best of all – it won’t break the bank!   We encourage you to come in and talk with us about the engagement ring of your dreams.

We don’t stop with just our engagement rings, we are also direct importers of certified diamonds.  We go directly to the source to ensure quality, pricing and selection.    In short, we bring the mine to you.   We’re able to do this by utilizing our long standing relationship with the Premier Mine near Johannesburg, South Africa.   This particular mine has many fabulous finds to its credit and is one of the few facilities with a cutting facility on site.   Thus “cutting” out one more layer of the diamond buying process which enables us to help you save money on your loose diamond purchase.  Further. we are able to ensure that all of our diamonds are both certified and follow the Kimberly Accord Process. 

We pride ourselves on not being your ordinary jewelry store, so we invite you to visit us in our North Scottsdale Boutique to experience the Alexa Rose difference.