7 Money Savings Tips Engagement Ring
October 20, 2009
Want to scare a man? Mention shopping for an engagement ring or shopping in general. Obviously, this is in jest however there is an element of truth as I have yet to see anything else elicit more anxiety than a few grams of gold and a diamond. We work with a lot of men purchasing engagement rings; they all have the same symptoms; excitement, anxiety and joy. Our goal is to ensure that every customer leaves here happy in love with their purchase no matter if its a birthday gift, engagement ring or anniversary gift for their wife. In each instance we strive to educate our customers on the finer points of purchasing jewelry.
Some of the tips we give customers:
1. This is an exciting time! Enjoy it! We suggest; do a little reconnaissance; do your research and set a budget for your purchase. We recommend setting a high and low amount to use as your guideline. This way when you’re looking at engagement ring, you have a base line to keep in mind. And speaking of rings….
2. Engagement rings come in so many different shapes and sizes that its important to have an idea of what you would like to purchase. Do you want something that is classic, contemporary or antique inspired. Our suggestion, look through magazines, online and other women’s rings. If you can bring photos with you or email your sales rep; we love have the photos ahead of time as this helps us select items we believe will most closely match our client’s needs. The bottom line, having an idea of the style of ring will help you simplify your search. And then we come to the center stone…..
3. What kind of diamond or gemstone would you like to place in your ring? Do you want a round brilliant cut diamond, a cushion cut, a princess cut diamond or do you want a semi-precious gemstone? A diamond is the standard for an engagement ring but its not the absolute. The tradition of a diamond engagement ring actually has its roots in the late 18th century with Maximilian presenting his bride Mary of Burgundy with a diamond ring as a wedding gift. This essentially
started the tradition of a diamond engagement ring. And be certain you have done the research on the 4C’s of diamonds. However, if a diamond isn’t in the budget then consider a gemstone.
4. So, if you go the gemstone route, then which one? We suggest doing something meaningful to both of you; for example, her birth stone or yours or the month in which you met or had your first date. Remember, an engagement ring is one of the single most important pieces of jewelry you’ll ever purchase; be certain that you are 100% satisfied so we recommend asking questions.
5. Remember to ask questions – don’t be shy. As the old adage goes; if something seems to good to be true then it probably is. So, while your asking questions take notes and even do some comparison shopping. We routinely recommend to our customers to shop around and make sure that they are 100% satisfied with their engagement ring/fine jewelry purchase.
6. And what about choices of metals? One has a wide variety of choices of metals for engagement rings; platinum and 18K white gold has long been the standard for engagement rings. This can also add to the cost of the ring as platinum is more expensive that 18K white gold. Other metals to consider, 14K gold or palladium. There are pluses and minuses to each metal be certain that you understand each.

7. Commitment rings vs. an engagement ring; a commitment ring is similiar to a promise ring. Just as engagement rings can take a variety of shapes, styles and sizes so can promise rings. In short, you could select just about anything for a commitment ring. The only item could be an eternity ring, a claddagh ring or even a completely lovely black diamond fashion ring.
Please let us know your thoughts or if you have suggested topics. We want to be your information source as well as your jewelry store. We look forward to your comments.
Alexa Rose Fine Jewelry
9917 E Bell Rd #140
Scottsdale AZ 85260
480.656.0652
888.302.5392
www.alexarosejewelry.com
Finding and Affording Your Perfect Diamond Engagement Ring
September 4, 2009
It’s a time honored tradition – buying an engagement ring. Many come to us bewildered by all the choices. It is for this reason, we recommnend doing your homework – this will save you time and money in the long run. Below are a few tips to keep in mind while you’re shopping and what you can expect from us at Alexa Rose Fine Jewelry.
One – Get to know your perfect diamond.
Before you go shopping for your diamond engagement ring be certain to have done some research. Begin by researching the 4 C’s (Cut, Clarity, Color and Carat) and start to understand how this will affect the final price. This will help you to develop your budget for your diamond engagement ring.
Each one of the 4 C’s lends something special to your diamond for your engagement ring be certain to have a basic understanding before beginning your search. When you’re sitting with your sales consultant, remember, ask questions and have them clarify anything you do not completely understand.
If shopping for other pieces of fine jewelry, you can still loosely apply the 4 C’s, ask your sales consultant about the quality of the diamonds, the total carat weight and if it’s a large pendant, see if there is a smaller size available.
As for your experience with us – We’ll gladly answer any question you have about diamond quality and/or construction of a piece of jewelry.
Two – Don’t be afraid to shop around and compare prices.
We shop around for the best prices on computers, televisions and cars why not diamonds? My belief (to a certain degree) is that diamonds have their own mystique that has been branded over the years with DeBeers, Cartier and Tiffany. Also, just very much like your attorney or your physician this relationship is usually based on a referral. While this system is great sometimes, you may not jive with the person with whom you’ve been referred. So, this is another great reason to shop and compare prices. This gives you an opportunity to discuss with other sales consultants and find what best for you. In the end make sure you’re dealing with a reputable company, the last thing you would want is to have the person from whom you’re purchased your engagement ring to up and disappear. Even if you have to pay a little more, in the long run its usually worth it.
Three – Time to Upgrade?
During down turns in the market, larger diamonds (those defined as 2.0ct or greater) usually experience higher levels of inventory. As a result the larger stones typically drop in price, so if you’ve been waiting to upgrade; this could be the best time for you to upgrade and receive a great price.
Four – Deal with a reputable company.
I mentioned this earlier but, double check the firm with the BBB, etc. Ensure that they’re a reputable company. Just like your mechanic, you need to be certain that you’re dealing with someone who has a good track record and who is honest. Check with the Jewelers Board of Trade as this firm rates jewelers according to several different factors. Also, checking with the local BBB is another great way to check on a business and its reputation.
Be certain to also check the company’s return, exchange policy and upgrade policy, this could affect you later so be certain that you have a complete understanding before you buy.
Five – Look for jewelers who extend credit or offer payment terms.
This dove tails with item four. Most reputable jewelers will have financing options available for customers. In today’s market, some jewelers are starting to offer layaway options for clients as well.

Grandma's Ring
Do you have a ring that was bequeathed to your or a tie tack, pair of earrings or even a pendant? Consider using that stone for your diamond engagement ring. You’ll be amazed at the new life a diamond will take on when placed in a new setting. This will save you thousands and potentially allow you to purchase a more expensive diamond mount that you had originally planned.
Seven – A final word – the 4 C’s
We’ll close this as we began. We routinely are asked about the 4 C’s (Cut, Clarity, Color and Carat) and what one can successfully sacrifice in the interest of their budget. This truly is a personal preference, let your sales consultant know your budget. Do not be shy about it as they should be able to provide you with enough choices for you to make an informed decision. In short, let your eye and your pocket book be your guide.
An engagement ring is one of the single largest purchases that most couples will ever make – Alexa Rose Fine Jewels is here to help you, however, if you’re not in our area we would like to be certain that you’re able to make an informed, smart and quality purchase. We invite you to visit our showroom in North Scottsdale for your engagement ring consultation. We look forward to working with you, please feel free to call us at 480.656.0652 or email us at sales@alexarosejewelry.com
Men’s Engagement Rings
June 25, 2009
We all know that diamonds are a girl’s best friend but, what about the guys? We’ve looked at customs of other countries when it comes to engagements and marriage. In some countries, men and women wear wedding bands from the date of engagement and in other countries not only does the bride to be receive a ring the groom to be does as well. Engagement gifts for men vary widely from wrist watches, cars to an actual engagement ring.
We, here in the US, tend to think of a diamond engagement ring as something solely to be given to the bride to be and that’s great but, again what about the guys? Most men prefer not to wear jewelry for a whole host of reasons from finding it a bit effeminate, to their profession and/or they just find it uncomfortable. I can relate to the latter as at times wearing a ring, a bracelet or necklace even gets on my nerves and I love it. So, its no surprise that men would prefer not to wear jewelry.
So, what does one do? Well, I would say let your man choose his perfect wedding band. Men’s wedding bands can be custom made just like your diamond engagement ring. And Dora Bands has a whole host of men’s diamond wedding bands or men’s gold, men’s titanium or men’s platinum wedding bands. With Alexa Rose you have almost an endless supply of ideas from which to draw.
We’ll help you select an existing style from our showroom or we’ll help you create your groom’s wedding band. As a side note, if you have a family diamond we’ll re-set it for you in either a new diamond engagement ring, new diamond pendant or your own custom design. The hardest part will be finding the perfect ring or piece of jewelry. So, do not be afraid to ask us about options or being a bit creative. We’re glad to help.
When you think about it, one has almost as many options for a men’s wedding band as one does for a diamond engagement ring. Call us today at 480.656.0652 or email us (Sales@alexarosejewelry.com). We look forward to working with you.
An Engagement Ring that gives back…..
June 25, 2009
We all love when we have an opportunity to give back to our communities or to others.
Wouldn’t it be nice to know when purchasing an diamond engagement ring that part of the proceeds were actually being donated to charitable organization? Now, you can! Alexa Rose Fine Jewels is a proud corporate partner with the Phoenix Children’s Hospital and upon request we will donate a portion of the sale of your fine jewelry purchase to the hospital.
We believe in giving back as we are a family owned and operated business. We know the importance of family and community. We have been blessed with 2 beautiful and healthy children. However, we have had the opportunity through minor childhood illnesses to experience, the kind and giving nature of the Phoenix Children’s Hospital. It is for this reason, that we are giving back to the Phoenix Children’s Hospital.
So, now when you’re searching for the perfect engagement ring, earrings or diamond necklace not only will you be certain of getting a great deal but you’ll also have the warm fuzzy feeling knowing that you are indeed giving back to your community and to a sick child. So, let us help you create a lasting memory with your fine jewelry purchase and allow us to help give back to our community.
For further questions, please contact us at 480.656.0652 or visit us on line at alexarosejewelry.com
Men’s diamond stud earrings, I know this sounds a bit off the wall but, stop and think about it for a moment. A diamond stud earring (the classic diamond stud earring) is perfect for a man, woman or child. Recently, I was enjoying dinner with friends and as it often does, the topic of my industry came up.
One of the gentleman at the table wanted to know if men purchased jewelry for themselves. The short answer, Yes. However, the majority of men are selecting gifts for their wives, girlfriends and their daughters. Yet, from time to time we do have men who come in looking for a ring or specifically, diamond stud earrings for themselves.
Well, needless to say, most of the men around the table were not completely shocked but were a bit surprised by it. Which lead to the next question, do you have to purchase a whole pair of earrings? In short, No. For diamond stud earrings, we would just make up a 1/2 pair for a client. We would not split up a matching set but it is possible to purchase a 1/2 pair of earrings.
So gentlemen, diamond stud earrings are not just for the ladies. We can create a diamond stud earring just for you. You can have the fun of selecting the perfect diamond for your earring in our boutique while sipping coffee and even watching a sporting event. Remember, diamond stud earrings can be worn by anyone, man, woman or child – I’m sure if you wanted, you could fashion a pair of earrings for your dog.
The most important factor if you’re purchasing a pair of diamond stud earrings is to ensure a matching set. Most jewelers will do this for you but, remember if you want something specific don’t be afraid to ask for it. They can have a pair made for you. There may be additional costs involved but again, ask the questions and weigh out your options. It might be the best decision for you. But be aware of the costs associated with going this route because the quality of diamonds that you select (certified vs. un-certified, G or better color, VS1, etc.) will have an affect on the price and there may be setting fees.
Remember, with us (Alexa Rose Fine Jewels), we’re flexible, we understand that your jewelry purchase is about your personal style not what we think your style should be; stop in today and visit with us to experience the Alexa Rose difference.
Creating your own engagement ring
June 22, 2009
We all like that special feeling, when we find the perfect pair of shoes, the perfect little black dress and better yet – is it the only one of its kind? Yes, even better! It’s human nature to have something that is completely and totally unique to you. Enter, custom design or numbered collections for shoes, jewelry, art and other apparel.
Over the past months, many of you tuning in have learned some of the finer points of buying diamond jewelry, have come to understand the 4 C’s and have learned that one needs not to break the band to have an absolutely fabulous engagement ring or a piece of fine jewelry.
As I’ve mentioned before we are essentially wholesale jewelry to the public. We are not to fond of this phrase as it conjures up images that are not exactly positive or inviting. Yet, as we are wholesale jewelers, we do not have the wholesale jewelry feel nor do we have the wholesale jewelry mentality or austere showroom. Our boutique is semi-private (we prefer to work on appointments), we’ll offer you a soda, we’ll sit with you and discuss your options for an engagement ring, pendant or earrings and then you decide which way you’d like to proceed. In short, its kind of like sitting with a friend; quite a different approach to purchasing fine jewelry.
So, what is involved when you’re designing your engagement ring or an independence ring or other piece of fine jewelry. Well, there are 3 distinct phases for creating your piece of diamond jewelry; one, the design or sketching phase, two, the CAD drawing phase and adjustments and third and final phase, production. Obviously, once these three phases are completed, your fabulous new ring is delivered. So, let’s take a brief stroll through custom designing a piece of jewelry.
First, the sketch – we’ll sit with you and hand sketch the details of the ring. This usually involves photographs of rings you’ve seen in magazines, live samples or even your own hand drawings. We’ll sit with you make recommendations based on our experience designing jewelry and then we’ll take all of our notes to our CAD department who will then take our drawing(s) and render it into a 3-D computerized version of your ring.

Example of CAD Ring
Second, the CAD drawing – this is a 3-D computerized version of your ring. It is key to remember that CAD drawings will not take into account the details that may have been requested during the sketching phases. Some of these details include miligrain, etchings and under-carriage design. All of these items will be handled in the production phase and unusually close to completion of your piece of jewelry.
Third, the production – once you’ve given your blessing to produce from the CAD drawing, we will instruct our designer to start production of the ring. Depending upon the complexity of the ring, this phase can take as little as a few days but could potentially take up to several weeks. This phase is marked by patience – the old adage good things come to those who wait comes to mind.
Now that we’ve covered the essentials, let’s have a look at the cost of creating a ring from scratch. Depending upon the designer or the firms practices – you may find that a sitting fee is required before a sketch of your ring is completed, followed by CAD drawing fees and then finally the production quote/cost. Today, many firms have been able to eliminate some of these costs as the market has become so very competitive but, it is wise to ask about other fees associated.
As for us, we do not charge a sitting fee, nor a CAD fee to our clients as we’re essentially wholesale jewelery manufacturers. We utilize our extensive network of artisans and manufacturers to ensure quality, creativity and timely delivery for all of our jewelry regardless if its a custom designed ring or a semi-custom job. We take pride in all the jewelry that we produce for our clients because we understand that its not just a ring – its a symbol of love, fidelity and it has more sentimental value to you, no matter what the cost.
While this posting does not cover all of the intricacies with regard to custom design. My hope is that it will help provide a basis and a better understanding of what is involved with regard to custom designing of jewelry. Still have questions? Please do not hesitate to contact us at 480.656.0652 or email us at sales@alexarosejewelry.com. We look forward to working with you.
Engagement Rings; Price and perception…
June 12, 2009

Tracy Efune with a client
Your wedding day, a day that most women have been dreaming about since they were small children. I, on the other hand, well, let’s just say I think that I am not truly from Venus but rather from Mars. I never dreamt of my wedding day or even my engagement ring nor did I play with Barbies as a child. I was too busy outside, playing ball, climbing trees and being an all around tom-boy. In fact, my Barbies slept for months on end and then ended up missing.
Ah, I know, this begets the question, how on earth did I end up in the jewelry business? A business that is driven by love and the white dress; in short the whole enchilada. Well, the vote is still out how I ended up in this business but the consensus, I fell into it. And no regrets, our customers are great and I love showing people how they can get the engagement ring of their dreams and not break the bank!
Well, if I have to count my blessings and I do, I am grateful that we are not the typical jewelry store. We’re for the most part wholesale to the public and this translates to our to diamonds, finished jewelery or even gemstone jewelry. While we may be wholesale to the public we do not have that wholesale feel, our environment is comfortable and inviting. We offer personalized service and a large selection of jewelry for you to choose. It is our commitment to service that we believe sets us apart from the other guys. However, as I’ve said before, you’re spending a great deal of money and you need to be comfortable and confident with whomever you choose to do business. So, be a little selfish – shop around.
We’ve spent a lot of time talking about the finer points of selecting jewelry and diamonds. Given the current economic conditions,it is imperative that you are smart about your purchase and shop around. While I am not an advocate of using the words cheap to describe jewelry, we do offer a wide range of engagement mounts that are inexpensive. Ones that yes, can be described as cheap engagement rings. We also have expensive designer engagement rings and as we do custom designed engagement rings we have something that will appeal to everyone. I must say that I prefer to use the phrase inexpensive to describe an engagement ring rather than the word cheap to describe an engagement ring. If you’re viewing our website and do not see something that fits your budget, give us a call or email us at sales@alexarosejewelry.com, as we do have other options available. We just are unable to get every style available onto the website.

Style Code GR1519
As I have mentioned previously, some cost saving options are as follows; consider setting a CZ until you are able to afford a diamond or even consider a mossiante. You may also want to consider a gemstone rather than a diamond. There is no law out there that says you have to buy a diamond. Do what is comfortable for you and your budget. We’re glad to help you, what ever you decide. Just be certain of one thing – that you and not the store are 100% satisfied with your diamond engagement ring purchase. As always we are here to help, feel free to give us a call at 480.656.0652 or email us at sales@alexarosejewelry.com
The economy is still taking center stage and everyone has become very cost conscious. The phrase ‘if you have to ask the price, you can’t afford it,’ has fallen out of favor. However, I tend to take the position that the American consumer has always been extremely savvy and conscious of the quality of items purchased. In our current economic conditionconsumers are even more price sensative. This is extraordinarily true with any big ticket purchase – i.e. an enagement ring, anniversary band or other piece of fine jewelry.
So, how do you know you’re getting a good deal? This may seem obvious but start with research. Look at styles, prices and quality of items presented. While I may sound like a broken record, this really will help you in the long run. This will not only make your shopping experience easier but it will also help guide you and the sales person helping you.
Some other points to consider, choice of metals. Engagement rings like all jewelry come in many different shapes, sizes and styles. Platinum has long been a favorite for an engagement rings and bridal sets. Historically, platinum has been much more expensive that gold. However, in today’s market 18KW gold and platinum are almost on par with reguard to cost. If cost is a major factor, consider a 14K gold setting as this will lower your cost; not substantially, but any reduction is always a great help. It doesn’t hurt to have a ring quoted for you in 18K and 14K. This will allow you to make an informed decision.

Style Code GR1519
Another idea, recycle a family diamond, the half pair of diamond studs you’re hanging on too or the pendant that you never wear. You’ll be amazed at how wonderful your diamond will look in a new setting. Remember you can use men’s jewlry too! I’ve heard stories about tie tacks, cuff links and gentleman’s rings where the diamond has been unset and re-set into an engagement ring.
If you do have to purchase a diamond, do your homework and keep your budget in mind. Remember with a diamond its not just the carat weight but also the clarity, cut and color, your personal preferences and your wallet. If you do have to go smaller than what you originally intended do not be discouraged. If you purchase a center stone that is certified upgrading will be very easy when your budget allows.
And keep this in mind. When purchasing a smaller diamond the bridal mounting will typically need to be custom made. Do not let this deter you! This offers several advantages, one, there should be some cost savings (a smaller setting – less gold and potentially less carat weight), two, most firms will not require full payment upfront rather just a deposit to order the ring (which does give you a little bit of time to pay for it) and three, you will have a unique piece of jewelry. Remember that ordering a ring will take some time so, a little patience will be required. If you do choose to go this route be sure to check what the retailers policy is for custom orders, make sure you understand th fine print and factor all of these items into your decision.
I know I’ve spoken about this previously, but make sure you’re dealing with a reputable company. More stable firms will offer consumer friendly services and will not be driven merely by commission. Check for additional services such as cleanings, repairs and even additional insurance services. These are all factors to be considered when purchasing your engagement ring.
I’ve said this before, try to have some fun! Enjoy, this is an exciting time and you should enjoy it and carry found memories.

Tracy Efune with a client
Diamonds, Engagement Rings and Social Responsibility
March 23, 2009
Today’s post begins the discussion on Alexa Rose Fine Jewels and our belief in service. By now you should have a sense of who Alexa Rose Fine Jewels is as an organization and potentially about us, her staff. We believe in the golden rule and how it affects others, it is for this reason we are involved in a number of charitable organizations and prefer to volunteer time rather than diamond jewelry.
The word service has gotten a rather dismal reputation of late. To be of service to another seems to have a negative connotation when actually it is the service industry that truly was the basis for this great country of ours.
Service is one of the founding priniples for Alexa Rose Fine Jewels. We believe in being of service to our clients, helping someone create a special memory whether you’re getting engaged, married, celebrating an anniversary or a special birthday we will gladly assist you in finding the perfect diamond engagement ring, a fabulous pendant or a diamond anniversary band.
We pride ourselves on not being the typical jewelry store. Our certified diamonds are direct from the source and best of the mine is part of a social uplifting program within the community it resides. It’s not only providing jobs for economic stimulus but also donating time and resources to ensure a whole community. Visit our website to learn more about Alexa Rose Fine Jewels and our certified diamonds.
Shoppping for your Engagement Ring
March 19, 2009
Let’s face it, when we go shopping no one likes to feel as if they have overspent for an item or god forbid been taken. Regardless of economic conditions this aspect to shopping for goods and services remains constant. We all want to ensure that we are receiving value for the money we are spending. We prefer products that are priced fairly while ensuring quality, service and selection. This is the concept behind Alexa Rose Fine Jewels; we believe in fair pricing, a wide selection, personalized service and, of course, quality should be at the center of a customer’s experience.
As direct importers of certified diamonds and fine jewelry, we are in a unique position to offer you fine jewelry with an extensive selection of products, all at reasonable prices plus true personalized service. We get to know you, our client and understand your preferences.
When it comes to our diamond engagement ring selection, we pride ourselves in exceptional styling, unique designs and all at great prices. We’ll even help you create your own diamond engagement ring; whether its a custom design or taking two styles and merging them into one fabulous ring. Best of all – it won’t break the bank! We encourage you to come in and talk with us about the engagement ring of your dreams.
We don’t stop with just our engagement rings, we are also direct importers of certified diamonds. We go directly to the source to ensure quality, pricing and selection. In short, we bring the mine to you. We’re able to do this by utilizing our long standing relationship with the Premier Mine near Johannesburg, South Africa. This particular mine has many fabulous finds to its credit and is one of the few facilities with a cutting facility on site. Thus “cutting” out one more layer of the diamond buying process which enables us to help you save money on your loose diamond purchase. Further. we are able to ensure that all of our diamonds are both certified and follow the Kimberly Accord Process.
We pride ourselves on not being your ordinary jewelry store, so we invite you to visit us in our North Scottsdale Boutique to experience the Alexa Rose difference.
