Selecting your Perfect Diamond Engagement Ring
October 1, 2009
The economy is still taking center stage and there has been a fundamental shift in this country. At least by my estimation; as I am a student of people, its been interesting to watch the shift in this country. No longer is it en vogue to say ‘if you have to ask the price, you can’t afford it.’ Its chic to save, to find a bargain and obtain quality for the money spent.
Americans, have always been savvy consumers; we tend to do our research, price compare and know what our hard earned dollars are buying. In the current economic condition of this country we’re all a bit more price conscious. This is extraordinarily true with any big ticket purchase and I would argue even more so for an engagement ring, anniversary band, or other piece of fine jewelry.
Most people find the world of fine jewelry a bit daunting. The vision for Alexa Rose was to create a different kind of jewelry shopping experience. We strive to ensure our customers are well educated and understand their purchase. We recommendation for anyone who is contemplating an engagement ring purchase to start out with some price comparisons; look at different styles and quality of items presented.
Check the 4 C’s of the diamond and check the metal selection; be a bit discriminating. Jewelry like clothing - quality does matter and price does not always determine quality. Quality is especially important with diamonds. A diamond’s grade or its pedigree will affect the price and its future trade in value; be certain that you understand each one of the components and how it will affect your final price.
We recommend that you try to obtain a diamond with an ideal cut or excellent cut. It is in our humble opinion, the most important of the 4 C’s as if a diamond is too swallow or too deep the light as it enters will either be trapped or will escape too quickly causing your diamond to be lackluster or dull in appearance. For example, you could have a F color, VVS1 clarity diamond with a poor cut and have it be less than spectacular. So, be certain that you take some time to research the 4 C’s – its usually a good idea to have a rough understanding how each of these items affect your overall price. When you are finally shopping for a loose diamond; take your time, ask questions and make sure you are comfortable with the final decision.
Now, how does metal affect your final price? Is it 14K, 18K gold or platinum? Remember, the metal is almost as important as the diamond quality and will affect the final price of your diamond engagement ring. Be sure you’re aware of those trade offs, i.e. Platinum is probably the most durable of all of the metals and will last a lifetime (75 years) vs. gold may become brittle after about 15-20 years (18KW) this will be determined by how the ring was worn more than anything else. Gold while a durable material is a softer metal than Platinum.

Style # YJS6501
So, now we have the basics of engagement rings, now let’s chat a moment about style. Engagement rings like all items come in different shapes, sizes and styles. One of the most difficult questions to answer is – ‘Is this in style?’ I firmly believe that this should be the last item to consider – I personally believe that you need to select a ring mounting that best suits your personality and (potentially) the personality of your relationship. Our experience, brides tend to gravitate towards, ‘the ring,’ at least the style of the ring. We then craft the ring around the diamond and also order it in the correct finger size.
You may also want to consider recycling a family diamond, the half pair of diamond stud earrings you’re hanging on too or the diamond pendant that you never wear. You’ll be amazed at how wonderful your diamond will look in a new setting. Remember you can use men’s jewelry too! I’ve heard stories about tie tacks, cuff links and gentleman’s rings where the diamond has been unset and re-set into an engagement ring and look absolutely amazing.
Diamonds – Do they break?
January 9, 2009
Diamonds are like any other natural occuring mineral or rock. If you hit them with a hammer they will break. While diamonds may be the hardest natural known mineral they will fracture, break and even chip. Check out our full post caring for your diamond.
Caring for your Diamond Engagement Ring
January 9, 2009
A diamond engagement ring is an investment, so taking care of it is of utmost importance. A diamond is forever, I know, cliche, but it is founded in truth. A diamond is the hardest natural stone on earth and with proper care it will last a lifetime and beyond. Diamonds like any other stone are vulnerable to chipping, scratches and fractures with out proper care. Below are some best practices to keep in mind so your diamond will stay looking sharp, brilliant and showroom ready.
1. Diamonds have sensitive skin. Its a good idea to take your ring off when applying lotions, sunscreen, bug sprays or washing your hands. All of these items have greases and oils in them that can build up leaving a layer of grime on your diamond. This does not include the natural oils and sweat that our bodies produce.
2. Diamonds do not enjoy the great outdoors. If you’re into hiking, rocking climbing or camping, its probably a better idea for the diamond to sit on the sidelines. Many of these activities open the wearer up to situations in which the diamond could be scratched, chipped or worse yet, LOST!
3. Diamonds don’t do housework. The chemicals found in household cleaning products can damage your diamond. I realize that its easy to forget as I am very guilty of this one. However, it is a good idea to get into the practice.
4. Diamonds do not tan well. When visiting beach consider leaving your diamond at home or in a safe place. Diamonds are susceptible to erosive properties of the salt water. It actually acts like sandpaper on your diamond which will detract from its natural beauty.
5. Diamonds do not play well with others. Diamonds can scratch other gemstones and other diamonds. Consider storing your diamond engagement ring or diamond jewelry in small silk or cloth pouches or even a small plastic bags.
By following some of these tips you can help keep your diamond in tip top shape in-between professional cleanings. Keep in mind its a good idea to have your ring cleaned at least annually. This includes a cleaning and checking the diamond setting of the ring. You’ve purchased a beautiful piece of jewelry let’s help it last a lifetime.